Mobile Application Development for Retail: Enhancing Omnichannel Customer Experience with Progressive Web Apps
DOI:
https://doi.org/10.36676/jrps.v16.i1.44Abstract
In today’s dynamic retail landscape, providing a seamless, integrated customer experience across multiple channels is crucial for sustained success. Mobile application development, particularly through the use of Progressive Web Apps (PWAs), offers retailers a powerful means to bridge the gap between digital and physical interactions. PWAs combine the advantages of both web and native applications—ensuring fast load times, offline accessibility, and push notification capabilities—thus enabling a robust omnichannel strategy. This paper investigates how the strategic implementation of PWAs can enhance customer engagement by offering consistent, high-performance interactions regardless of device or network conditions. Through an examination of recent industry trends and case studies, the research highlights improvements in customer satisfaction, conversion rates, and overall retail performance achieved by businesses that have integrated PWAs into their digital offerings. In addition, the study discusses the technical considerations and challenges encountered during the development and deployment phases, such as security protocols, responsive design, and scalability.
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