AI-Powered Customer Behavior Analysis: Predicting Behavior and Personalizing Experiences Using Real-Time Machine Learning
DOI:
https://doi.org/10.36676/jrps.v16.i1.53Abstract
In today's rapidly evolving digital landscape, businesses are striving to provide more personalized experiences to customers. The advancement of machine learning (ML) and artificial intelligence (AI) has made it possible to go beyond traditional customer segmentation and craft hyper-personalized experiences in real-time. This research explores how AI-powered customer behavior analysis and personalization can enhance customer engagement, improve satisfaction, and drive sales by predicting individual customer behavior using machine learning models.
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