Data-Driven Decision Making: Leveraging Business Intelligence for Strategic Growth
DOI:
https://doi.org/10.36676/jrps.v15.i4.33Keywords:
Business Intelligence, Data Analytics, Decision-Making, Data Governance, Artificial Intelligence, Market IntelligenceAbstract
Business Intelligence (BI) has transformed the way organizations process, analyze, and utilize data for decision-making. This paper explores how BI enables data-driven decision-making, emphasizing its role in strategic growth. The research provides a deep dive into BI architectures, data analytics techniques, visualization tools, and the competitive advantages they offer. Furthermore, the study discusses challenges in BI implementation and future trends, particularly AI-driven innovations, IoT integrations, and augmented analytics. The findings highlight the significance of adopting BI for enhanced efficiency, market intelligence, and risk management.
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