Strategies for Scaling Subscription-Based Businesses Through Personalized Experiences and Data-Driven Insights

Authors

  • Maheswari Govindaraju The University of Chicago Booth School of Business, USA Author
  • Dr. Pooja Sharma Asst. Professor IIMT University Author

DOI:

https://doi.org/10.36676/jrps.v16.i2.57

Abstract

The rapid evolution of digital ecosystems has redefined the way businesses engage with consumers, particularly in the subscription economy. This research investigates scalable strategies for subscription-based businesses through the integration of personalized experiences and data-driven insights. In today’s competitive landscape, businesses must harness the power of analytics to understand customer behavior and create tailored experiences that not only foster long-term loyalty but also drive sustainable growth. Our study presents a multifaceted approach that combines advanced data analytics, machine learning algorithms, and customer segmentation to optimize user engagement and retention.

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Published

02-04-2025

Issue

Section

Original Research Articles

How to Cite

Strategies for Scaling Subscription-Based Businesses Through Personalized Experiences and Data-Driven Insights. (2025). International Journal for Research Publication and Seminar, 16(2), 125-134. https://doi.org/10.36676/jrps.v16.i2.57