Implementing A/B Testing and Hypothesis-driven Development for Product Performance Optimization. International Journal for Research Publication and Seminar, [S. l.], v. 15, n. 4, p. 96–107, 2024. DOI: 10.36676/jrps.v15.i4.16. Disponível em: https://jrpsjournal.in/index.php/j/article/view/16. Acesso em: 3 apr. 2025.