IMPORTANCE OF CRM ROLE AND CONTRIBUTION IN BANKING INDUSTRY
DOI:
https://doi.org/10.36676/jrps.v16.i1.145Keywords:
CRM in Banking Sector, HDFC BankAbstract
Banking refers to a financial activity to manage and safeguard your hard-earned money. Banks cater to all sorts of individuals, small businesses, and large corporations. Banks offer financial management products, including various types of accounts and loans
A bank is a financial institution that accepts deposits from the public and creates a demand deposit while simultaneously making loans, mobilising saver surplus to deficit spenders. Lending activities can be directly performed by the bank or indirectly through capital markets.
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i. The Reward for Reference Programme (hereinafter referred to as “the Programme”) is applicable only to all the
existing Resident Indian (“R.I.”) loan customers of Housing Development Finance Corporation Ltd. India, (“HDFC Ltd.”) and prospective customer (s) of HDFC Ltd. who may be referred by such existing customers and for all loan products (except Top-Up Loans) of HDFC Ltd.
ii. The existing R.I. loan customers (hereafter referred to as ‘Referrer’) who voluntarily desires to refer any individual who is a R.I. or a Non Resident India (“NRI”)/ Overseas Citizen of India (“OCI”) situated in any country except the ones notified by the Reserve Bank and /or any other applicable laws/ regulations, shall be required to provide HDFC Ltd. the required details of such prospective customer (s) (hereafter referred to as “Referred Applicant”) who is desirous of availing loans from HDFC Ltd. in India for purchasing a residential house in India.
iii. The required details may be provided by the Referrer through https://www.hdfc.com/home- loan referral- programmed which may be accessed by the Referrer through any of the modes such as HDFC’s official website www.hdfc.com, Chatbot, any social media profiles of HDFC on various platforms such as e-mails/direct mailers, Facebook and/or Twitter, or any other platform as may be launched by HDFC from time to time.
iv. HDFC Ltd., based on the information of the Referred Applicant as may be voluntarily provided by the Referrer, will connect with the Referred Applicant over an email and/or any other mode of communication as HDFC Ltd. may deem appropriate.
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