MULTI CLIENT COMMUNICATION WEB SERVER
Keywords:
workflow, Influencer MarketingAbstract
The rapid growth of influencer marketing has necessitated a structured approach for brands and influencers to connect efficiently. Traditional social media platforms pose challenges such as clutter, delayed communication, and lack of authenticity in brand-influencer partnerships. This paper presents Influencer-Brand Connect, a web-based platform designed to streamline interactions between influencers and brands by offering role-based navigation, real-time communication, and data-driven collaboration tools.
This study provides a comprehensive literature survey on existing influencer marketing challenges and solutions, discusses the technical implementation of the platform, and presents results and future enhancements. It also introduces system architecture and workflow, ensuring a structured approach to brand-influencer collaborations. The research highlights the impact of direct brand-influencer engagement, reducing social media distractions and enhancing marketing efficiency.
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References
Smith, J., & Brown, L. (2023). Influencer Marketing Trends and Challenges. Journal of Digital Marketing, 12(3), 45-67.
Doe, J. (2024). The Evolution of Online Brand Engagement: A Case Study on Influencer Marketing Platforms. Digital Business Review, 8(2), 89-103.
Gupta, R., & Sharma, T. (2022). Leveraging Technology for Brand-Influencer Collaborations: Opportunities and Risks. Journal of Marketing Technologies, 10(1), 22-40.
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Copyright (c) 2025 International Journal for Research Publication and Seminar
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